At Fashion Show, a large shopping mall on the Las Vegas strip, for example, one initiative allowed shoppers to take a selfie and be featured on displays at the center’s entrance - giving every person a chance to see themselves made larger than life on the big screen.Īnd at SUMMIT One Vanderbilt, a multilevel entertainment space and New York City landmark, visitors are surprised and delighted when their photos are transformed and uploaded onto a cloudscape Wall display. On interactive screens, retailers might encourage customers to interact with the display and post to social media. Interactive retail technology can customize the shopper journey, and better inform shoppers along the way - creating convenient and engaging experiences that encourage return trips to the store. This raises the stakes on how retailers leverage digital solutions to create a more valuable interactive store experience. Widespread internet access also impacts in-store sales and in-store consumer behavior: Deloitte’s Navigating the New Digital Divide report found 34 percent of shoppers will use their own digital resources (namely smartphones) while shopping in person.Įxplore customer behavior with and the operational benefits of a complete digital retail ecosystem. Seamless, immersive, interactive shopping experiencesīrick-and-mortar stores remain vital for retail, but shoppers want in-person shopping to be more like it is online: easy, personalized and entertaining. At beauty supply stores, in-store displays help 38 percent of customers discover new products, whereas just 16 percent feel that social media updates are useful for the same purpose. This is especially impactful in beauty and personal care, according to retail innovation agency Outform, which finds that 59 percent of consumers today prefer in-store shopping. Retailers can leverage digital displays to allow consumers to engage with products in a more tactile way, resulting in a multi-sensory experience where the consumer can fully immersive themselves in the store with the touch and smell of the product. “They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels,” notes the report. Hybrid shopping is another expectation among consumers. In fact, 72 percent of consumers rely on physical stores as all or part of their primary shopping method, as stated in the second annual retail study from IBM and the NRF. New digital innovation options not only meet the evolving needs of today’s shoppers but also encourage them to make larger purchases by reaching them at the right moment with the right message.įollowing years of online sales growth, people are returning to brick-and-mortar stores, according to the National Retail Federation (NRF). Stores that use interactive retail displays can upgrade the consumer experience, allowing customers to enjoy an engaging, interactive shopping experience. When shoppers enter brick-and-mortar stores, they expect their in-store interactions to be more fulfilling than online shopping.
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